👩‍💻 The Impact of AI on Creative Roles

This week: 

AI for Creative Work: Generative AI tools enhance creative professionals' skill sets by supporting the creative process but can be detrimental when used for oversight. 
AI and Customer Feedback: Many companies are exploring generative artificial intelligence for internal productivity and customer interaction, but implementation remains limited. 
Social Care with Gen AI: Barnsley Council utilized Copilot from Microsoft to enhance efficiency, especially in social care, amid resource constraints. 

💼 AI in Business 

Gen AI Can Help Companies Do More with Customer Feedback

Many companies are exploring generative artificial intelligence for both internal productivity and customer interaction, but only a few have implemented it. HBR examined how Gen AI could help businesses get the most out of customer feedback. 

• Challenges persist in upskilling employees, altering processes, and integrating technology, leading to a cycle of perpetual experimentation. 

• Use cases involving "voice of the customer" applications are recommended for easier implementation and measurable economic value improvements. 

• Historically, organizations struggled to capture, analyze, and respond to customer feedback systematically due to voluminous and unstructured content. 

• Gen AI aids in capturing, analyzing, and responding to customer comments, offering improvements in transcription, summarization, topic classification, and sentiment analysis. 

• Companies are already implementing Gen AI for various tasks such as call transcription, summarization, sentiment analysis, and employee dialogue analysis. 

• Gen AI facilitates personalized responses to customer feedback and identifies relevant departments for action, improving workflow efficiency. 

• Integration of Gen AI with existing systems and processes can be challenging but can be automated using API connections and no-code tools. 

• Human involvement is still necessary to resolve customer issues and address underlying causes, leveraging freed-up time from routine activities for focused problem-solving. 

Gen AI in Creative Workflows 

Recently, Google spoke with creative professionals ranging from graphic designers, multimedia artists, animators, and industrial designers to understand how AI can fit into their workflows: 

1. Generative AI tools enhance creative professionals' skill sets, facilitating expression and supporting the creative process. 

2. Creatives prefer AI not to create art itself or intrude on areas where they find fulfillment; they value the creative process. 

3. AI can assist artists by handling non-creative tasks like marketing, promotion, and collaboration, allowing them to focus more on creativity. 

While leaders on one hand are enthusiastic about integrating AI, research suggests that algorithmic tools overseeing productivity could hinder rather than enhance creative efforts. 

• Algorithmic management, where AI oversees workflow and evaluates performance, leads to decreased perceptions of creativity in employees compared to human management. 

• Employees managed by algorithms receive fewer resources for innovation projects. 

• Widespread implementation of algorithmic management doesn't alleviate negative perceptions of creativity in human workers. 

• Leaders need to be cautious about automating management processes, as it can inadvertently lead to underestimating employees' creative potential. 

• A slow or fast rollout of algorithmic management doesn't mitigate negative effects on employee perceptions. 

• Leaders should delegate routine tasks to algorithms and emphasize augmentation rather than replacement of human capabilities. 

• Clear communication about the purpose and role of AI is essential to prevent negative perceptions of employee capabilities. 

In the end, companies should carefully consider the impact of AI on employee trust and job satisfaction when implementing novel technologies. 

🌐 From the Web 

Amazon Reports Strong Cloud Unit Sales on Rising AI Demand 
Amazon's cloud unit sees robust sales fueled by AI demand, yet revenue forecast misses estimates amid cautious consumer spending concerns. 

Microsoft to invest $1.7 billion in AI and cloud infrastructure in Indonesia 
Microsoft commits $1.7 billion over four years for AI and cloud infrastructure in Indonesia, its largest investment in the country, aiming to boost digital economy and AI development. 

AI fuels cloud computing boom for tech giants 
Tech giants Amazon, Microsoft, and Alphabet see robust cloud computing sales driven by AI demand, signaling optimism and rebound in corporate spending. 

🏳️AI for Good

Local Council Transforming Social Care

A case study from Microsoft Copilot looks at how a local metropolitan council is taking advantage of AI to tackle increasing demand and fewer resources. 

• Barnsley Council, facing resource constraints, adopted Copilot for Microsoft 365 to enhance efficiency in various departments, especially social care. 

• Social care workers utilized Copilot to streamline administrative tasks, allowing more focus on essential human interactions. 

• Copilot aided them in organizing visit notes, summarizing files, and filtering data, saving time for urgent interventions. 

• While Copilot augmented tasks, social workers still conducted reviews for accuracy and oversight. 

• Plans include using Copilot for training materials and data accuracy checks. 

• Barnsley Council supported staff with training, champions, and demos to ensure effective adoption. 

• Approximately half of the council staff have embraced AI, with word-of-mouth aiding in adoption. 

• The partnership with Microsoft aligns with their 2030 strategy, aiming to leverage technology for the borough's growth and productivity. 

🤖 Prompt of the week 

Identify and fix any logic errors in the following string of code. [Insert code] Then tell me how I can prevent these errors from happening in the future. 

See you next week, 

Mukundan 

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